Privacy Policy

The purpose of this policy is to explain why, when and how we at FSPORT AB (from now on also referred to as “FSPORT” or “us”/”we”) process and store information about visitors (“you”) to

We handle, process and store your data according to Regulation (EU) 2016/679 of The European Parliament And of The Council of 27 April 2016 On The Protection of Natural Persons With Regard to The Processing of Personal Data And On The Free Movement of Such Data, And Repealing Directive 95/46/EC (General Data Protection Regulation) (hereby also referred to as the “Data Protection Law” or “DPA”).

This policy is intended to inform you about your rights. It does not replace any rights set out in local laws or the DPA. By using this website ( you agree and acknowledge that your personal data may be collected and used as stated in this policy.

We reserve the right to make changes to this privacy policy at any time, as the legal landscape or our product evolves. We last updated this policy 2023-03-22.

1. Who handles the data?

The “Data Controller”, with primary responsibility for the data collected is FSPORT AB, based in Sweden with address Järnvägsgatan 9, 252 24 Helsingborg.

2. What data do we collect and when?

FSPORT will collect information when you use our services or visit our websites using Cookies. See our Cookies Policy for full details.

FSPORT may store and process data you provide through forms, email, or other modes of communication. This may include:

  • Name
  • Date of birth
  • Email address
  • Password
  • IP address
  • Location
  • Website usage
  • Personal preferences and opinions

3. What is your data used for and when?

We use your personal data to

  • send marketing material (see section 6 for more details).
  • more accurately serve relevant ads.
  • improve our services.
  • fulfil or exercise any of our legal obligations or rights.
  • register you to an online community, if we make one available, to enable you to write or leave comments.

We only use your personal data for the purposes set out above and when we are sure that

  • you have given us permission to use the data as mentioned (you have the right withdraw your consent at any time, see section 7), or
  • if the data is necessary to support our “legitimate interests” as a company (e.g., to improve our products, or to analyse user behaviour and preferences), while respecting your privacy and in proportionate ways.

4. Who do we share your data with?

We work with third-party solutions to maintain and manage our services. They will sometimes need access to your data.

Data may be transferred to a relevant entity if we buy another business, or assets, or if another party acquires our assets.

5. How long do we keep your data?

Your personal data will be retained for as long as reasonably necessary for the purposes set out in section 3 of this policy. Including what is necessary to comply with legal, tax related, or accounting requirements.

As per your rights as set out in section 7, you can always request that your data be deleted.

6. Direct Marketing

We use your personal information to send targeted direct marketing about the products we and our partners offer (e.g., betting services, online casinos, horse racing, and financial services). It can be via email, push notifications or targeted ads on other web pages. Our processing of your data for direct marketing purposes is part of our legitimate interests (see section 3).

You will always have the right to opt out from future direct marketing. Either through the unsubscribe link included in all marketing emails, changing subscriptions and notifications settings from your account page, or by contacting us (see section 7 below).

7. Your Rights

You have rights, these are summarised below. To exercise your rights, contact us by sending an email to or by writing FSPORT AB at the address provided in section 1.

Access – you can ask us to

  • confirm if we are storing your personal data.
  • provide you with a copy of the data we keep (see “Portability” below).
  • provide you with specifics about your data (e.g., what information we keep, what it is used for, with whom it is shared, how long we store it, and where we got it from. And if there has been any automatic-decision-making and profiling based on your data to an extent not already clarified in this policy.

Correction – you can ask us to correct inaccurate personal data at any time.

Deletion – you can ask us to delete your personal data, but only if

  • it is no longer needed for the purposes for which it was collected, or
  • if you have withdrawn your consent (when processing was based on consent), or
  • if you have made a successful objection, as defined below under “Objections”, or
  • if needed to fulfil a legal obligation.

We are not obliged to fulfil the data deletion request if it is necessary for us to fulfil a legal obligation, or establish, exercise, or defend legal claims.

Limitation – you can ask us to keep but not use your personal data, but only

  • if accuracy is disputed (see Correction above), while we verify its accuracy, or
  • if you have exercised your right to object (see ”Objection” below) and verification of your claims are ongoing, or
  • if it is no longer needed for the purposes for which it was collected, but we still need it to establish, exercise, or defend legal claims.

Portability – your data request will be fulfilled in a widely accepted, well structured, machine-readable format.

Objection – you can object to the processing of your personal data if you believe that your fundamental rights and freedoms take precedence over our “legitimate interests” (see section 3). We shall be granted the opportunity to show our compelling legitimate interests and legal obligations.

Regulatory authority – you have the right to file complaints to appropriate local regulatory authority about how we manage your personal data, but we appreciate if you first try to sort out any irregularities with us directly.

International transfers – you can request to be informed about what security measures and procedures we employ if your data is subject to an international transfer (see section 8).

8. International transfers

International transfers pertain to personal data transferred to a country outside of the European Union. This may include any third parties as per section 4 above. Including the disclosure of your personal information to governmental agencies and law enforcement.

We will always ensure that international data transfers are managed by the data controller in a way that protects your rights. Any request received will be carefully scrutinised before any data is disclosed.

You can contact us using the email address provided in section 7 above if you want more information about what safety measures are in place to protect your rights.

Cookie Policy

We use cookies to make our website ( and all its subdomains) work properly and run smoothly.

What are cookies?

A cookie, pixel, or similar technology is a small file that is saved on your device when you visit a website. It allows the website to remember who you are, what you do, and what you prefer, so that you do not have to input the same information every time you return the site.

Your Choice

By using our website and its related services you consent to the use and storage of cookies on your device.

You can still view our website without cookies, but doing so may cause some functions to break and result in a degraded experience.

You can always deactivate and delete cookies on your end, from your browser settings. How depends on your browser, but usually under integrity and security settings.

Categories of Cookies

We use different cookies for different purposes. Some cookies are

  • necessary for certain site functionality (see Technical Necessity).
  • stored or used for a certain period of time (see Storage Duration).
  • placed and stored by us or a third party (see Cookies Providers).

Technical Necessity

The above three categories of cookies can be further divided into two types:

  • Necessary: Cookies that are technically necessary in order for the website and its functions to work properly. These cookies are automatically placed on your device when you enter the site or call a certain function (change odds format for example), unless you have set your browser to reject cookies.
  • Not necessary: Cookies not used directly for site functionality. We use this type to gain information about usage to improve performance and user experience. For instance how frequent certain pages are visited and how users ended up there.

Storage Duration

Different cookies are stored for different duration, mainly the following

  • Session Cookies: Created when you visit our webpage and deleted when you close your browser.
  • Persistent Cookies: Stored for a longer time. They do (despite their name) have an expiration date, unlike a Session Cookie which is identified by the absence of an expiration date. In Chrome-based browsers the expiration date can not exceed 400 days. A cookie of this type can for instance keep you logged in to our site, even if you close your browser. It is also the type used by Cookie Providers and Third parties" (see below).

We use Google Analytics and Meta Pixel (Facebook) for web analytics purposes. For these services to work we will place cookies on your device on their behalf. They will use this information to compile reports on user activity on our site, but these third-party cookies can be used to track you elsewhere online. Their respective privacy policy is linked in section 4 of our privacy policy.

These cookies may be transferred outside of the EU and subject to our policy on International Transfers. Third-party cookies may also in turn be transfered to their respective third-parties.

Additionally, some of our pages may display content from other platforms, such as Twitch, YouTube, and Twitter. We have no control of their cookie policies.

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